MKTG 4700 - Digital and Social Media Marketing

3 Credits (Minimum) 3 Credits (Maximum)

Provides a foundation and introduction into the strategy and tactics required for marketing in digital environments. The course focuses on key aspects of digital marketing currently used by professionals with particular attention given to the newest tools and techniques. Students apply concepts on a final project for real-world application in one of the most quickly changing business landscapes. Prer., MKTG 3000, Junior standing. Completion of all skills courses or COB Director permission.