MKTG 4650 - Promotion Management and Strategy

3 Credits (Minimum) 3 Credits (Maximum)

Emphasizes the coordinated usage of the promotions mix elements in order to synergize marketing efforts. Topics include advertising, direct marketing, internet and interactive marketing, sales promotions, public relations, and personal selling. The impact of buyer behavior on promotional strategy is examined and several communication models are analyzed. Prer., MKTG 3000. Junior standing, Business students only.