COMM 4800 - Strategic Communication and Campaigns

3 Credits (Minimum) 3 Credits (Maximum)

This is the capstone course for the Strategic Communication track. This course is intended as the pinnacle of the strategic communication coursework, drawing on all of the practices and theories learned. Through analyses of campaign case studies and a final, comprehensive communication campaign assignment, students will gain advanced and in-depth knowledge of strategic communications. The case studies will highlight best practices in strategic communication, and the campaign will give students an opportunity to create a tangible product for a client of their choice. Approved for Compass Curriculum requirement: Summit. Prer., COMM 2500 and COMM 3200.